Fotosbyfeliciano's Blog
Learn Photography or Photoshop from Certified Instructors, view our spacious studio and our commercial photographic works.


We have put a photographer’s dream store on our web page so you can shop to your hearts content and of course you can also buy to your wallets limits.

All you have to do is go to this link at our web page and let your fingers and mouse do the walking through our online store:

Thank you for your patronage and as always we are never too busy for any of your referrals. Referrals are our life line and we consider them a two way street, send us a referral and we will give you a 15% referral gift. Just have your referral let us know the you gave them our information and if they book a photo session with us we will send you your gift.

Thank you once again for your business.


Frank and Chad


What does ISO stand for in photography is one of the most asked questions by new photographers and new students. The term originated in the film days and was used to measure the films sensitivity to light. At one time the “film speed” was referred to as the films “ASA”, then it was changed to ISO which is derived from the Greek word “Isos” meaning equal when the major film manufacturers decided to standardize the film speeds across the market. This was accomplished by the international organization for standards.

In digital photography the same term is used to set the sensors sensitivity to light by boosting the signal going to the sensor. The higher the number the more you can capture in lower light conditions. The newer digital cameras have reduced one of the major problems with shooting at higher ISO and that is noise. Some older cameras, that being 2-3 years and older cameras had a problem with noise at just over 400 ISO. Noise is in the form of random color specks particularly in darker areas of your capture. Now with the newer cameras the noise issue at higher ISO settings has been reduced and in many cases eliminated.

Click on the links below to receive additional information for books on the topic.

Understanding Exposure: How to Shoot Great Photographs with a Film or Digital Camera (Updated Edition)

The Digital Photography Book

Click on this link to see all the books available at on photography:


You just recently received your new digital camera, now you want to figure out what all the buttons are, what the settings are, why my pictures are coming out weird colors, how to put my photos on the internet or share them with family and friends .  STUDIO 715, presents the Basic Digital Photography Class for those who are new to digital photography.  This class will be taught by Frank Feliciano a certified instructor and commercial professional photographer.

Frank will take you through the basics from understanding your camera functions to formatting your photos for print and email.      Please bring your camera and the camera manual so we can research camera specific questions or issues for you.

The lesson presentation will take about an hour and a half to two hours, then we will address questions from the participants.   You will also get a chance to meet with others who are new to photography and exchange war stories. For private group classes of just your family and friends call Frank or Wayne and we will accommodate your group, minimum of 10 people for private groups, please.

The price of admission is $49.00, we currently accept cash or local checks.  The class will start at 6:30pm on Wednesday March 3, 2010 and will go until 9:30pm or until all the questions are answered.  This class will be repeated several times this year because we have limited space available.  So if you want to improve your photography to the next level, register early by calling either Frank Feliciano @ 850.251.4912 or Wayne Denmark @ 850.570.7771.  You can find a map to STUDIO 715 by scrolling down on this page to previous posts about events at STUDIO 715.  See you at the studio, stop by and visit with us if you are curious.  We are open 9:00am to 5:00pm week days and on weekends by appointment.


Wayne Denmark will be teaching the next class on “basic studio lighting and posing“.  He calls it basic because it is to him, but for the rest of it is far from basic.

The morning session will consist of setting up your lights, your transmitters & receivers, positioning one light then multiple lights.  Once you have the foundation work explained, the afternoon session will include posing a female model, a male model and a couple.


This is the perfect opportunity to get you laptop’s Photoshop fine tuned as I go over tips to improve the efficiency in class.

Call Frank 850.251.4912 or Wayne 850.570.7771 to reserve your spot today for Saturday’s or Sunday’s classes which will be held from 6:30pm to 9:30pm.

See you there.


We have been working diligently to prepare STUDIO 715 for our Workshops and Classes.  The day has come our first workshop which starts in one half hour and I think the studio  “Looks Marvelous, Simply Marvelous Darling”.  Please remember to check the blog regularly for new class postings.  Because we have been preparing the studio, we haven’t had time to post the schedule of classes, but we will, here in the next few days.  I will also get back to the Tip of The Day on a more regular basis.  Anyway this is what the inside of the studio looks like on class day.

High Key area seconds as classroom

Wayne gets surprized as he makes final preperations

Wayne make final adjustments to Low Key area

Wayne took the camera way from me and made me pose for a change.

From modest beginnings to a World Class Studio in two easy (Yeah right) years.



We have scheduled our Bridge and Photoshop setup classes for February 6th and 7th from 6:30pm to 9:30pm.  These sessions are scheduled so if you can’t make the one on Saturday night you can make the one on Sunday night.  The same material will be covered on both nights, it is a repeat not a continuation.

Frank Feliciano

This class will be taught by me, Frank Feliciano, I have been a certified instructor for over 20 years and I am currently a certified commercial professional photographer.  I have been a photographer for over 3o years starting my photographic experience as a forensic photographer for the municipal police department in Milford, Connecticut.

We have all installed our Photoshop software and immediately started working on our prize captures.  We continue with the “factory default” settings until some one says to us, “Did you know that if you change this setting you will improve the way Photoshop works on a specific issue?”  Then we change the setting and go on until it happens again.  The setup class is designed to give you a heads up on many of the settings which will allow you to work smarter, faster and more efficiently.

Bridge is a software program which is included in your Photoshop Creative Suite which is designed to tweak your photos in a non-destructive platform.  What does that mean, “non-destructive” that means that all the changes you make in Bridge can be returned to your original out of the camera settings.  We will discuss the benefits of Bridge and how to set it up to work efficiently as well.  Bridge is also your catalog program to help you create stacks of photos, catalogs, folders, sub-folders and allows you to batch enter meta data including copyright information and keywords for internet and computer searches.

These classes are $49.00 each.  Please call us and get signed up as soon as possible, space is limited.

Don’t forget to sign up for the Full Service Studio Overview class which is being taught by Wayne Denmark.  Wayne has also been a certified instructor for over 30 years and a photographer since Leonardo Da Vinci was using crayons.  Wayne is currently a certified commercial photographer as well.  We are both members of the Southeast Professional Photographers Association, the Florida Professional Photographers Association, past board members of the Tallahassee Professional Photographers Guild and members of the National Association of Photoshop Professionals.

If you have any questions we can be reached at:

Wayne: 850.570.7771

Frank: 850.251.4912

See you at STUDIO 715 SOON


Our first class will be a workshop taught by Wayne Denmark of Denmarks Photography founder of STUDIO 715. 

 This workshop is an introduction to studio and studio equipment.  What does it take to equip a studio; what does the equipment add to the studio; what equipment can you build yourself, etc.   Wayne will explain it all and answer all questions.  The class size is limited, so please call either Wayne (850.570.7771) or me (850.251.4912) to reserve your seat. 

The price for this first workshop is only $49.00.  All participants must pre-register and pay in advance.  Currently, only checks and cash are accepted, we are setting up our credit cards and have not completed the process.

The workshop starts at noon and ends at 4:00 pm, but,  we will stay as long as needed to answer questions and socializing is permitted after the presentation.  We will also discuss the calender of upcoming classes.

Wayne has been a photographer since the early 1970’s where he started his photography career in the Navy.  He retired from the Navy in 1994 and worked for the State of Florida Department of State as a photographer. After attending and graduating from Lively’s commercial photography program, which served as a refresher and continuing education, he then decided to start his own photography business.   He  has been a member of the Tallahassee Professional Photographers Guild and served as their Director of Membership for two years.  He is a member of the Florida Professional Photographers Association and the Southeastern Professional Photographers.  Wayne has attended the FPP Florida School in Daytona Beach and is a member of the National Association of Photoshop Professionals and has attended their Scott Kelby Seminars.


STUDIO 715 is one of the largest and best equipped studios in Florida’s Big Bend area and  is located in historic downtown Tallahassee near the intersection of Railroad Avenue near Gaines Street immediately adjacent and just north of the Shell gas station.  The studio is a nearly 3000 sqft facility with various settings including a High Key area, a Low Key area, numerous muslins are available, a projection room for clients to view their session captures and plenty of room for classroom participation.  The studio currently is available for hourly, daily, weekly or monthly rentals by either local photographers or visiting photographers who need a diverse studio for their commercial or private sessions.



May 2010 bring you all the happiness you can handle, want, wish for or pray for.


This doll is FOR SALE anyone interested please call Ada Feliciano 850.545.3870 for details.

The Littlest Seminole